Focus On Your Weakness

business development

Working on your weakness is how you can achieve explosive growth in the shortest amount of time.

If you've developed the most spectacular widget in the world, but your marketing is no good, then improving your widget is not going to increase your sales.

Fixing your marketing problem, however, can result in you selling out of widgets overnight.

Building Your System

In large companies, marketing and sales and fulfillment and customer service are all separate divisions.

Your business has each of those divisions, too, and each of them requires your specific attention.

Successful businesses are built on top of systems, not ideas.

Your business idea is useless if you don't implement it within the framework of a business system.

[RELATED: How To Build A Recurring Revenue Business]

Lead generation, sales, payment processing, fulfillment, customer service...these are just some of the systems any successful business has in place. All of these systems are necessary, regardless of the business idea or the size of the company.

Not understanding the need for systems is why so many solopreneurs struggle and ultimately fail.

Your business needs to have all the standard business systems in place, in order for you to be successful. It's not enough that you have 20 years of experience in your industry.

Continuous Improvement

Remember to always step back and look at your business as a system comprised of systems.

That birds-eye view is how you will identify the areas where you're weak, which are the areas where you can achieve explosive growth/improvement in a short amount of time.

If you have an incredible lead generation system, but you're losing sales because you don't have enough people (or the right person) answering the phone, then your weakness is your sales system and as soon as you fix that, you'll instantly increase your revenue.

Always look for those opportunities for explosive growth.

[RELATED: The Top 3 Marketing Mistakes Small Business Owners Make]

Fixing those things may not be the most interesting work, but if [insert boring task] is messing up your money, then you'll either need to change your perspective so you can fix what's broken or you'll need to pay someone who specializes in that kind of work.

But you can't leave broken systems broken and try to work around them.

For your business to meet its full revenue potential, all your systems within your system have to be functioning optimally.

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