How To Use Storytelling To Market Your Business
Many business owners struggle with marketing because they make it more complicated than it needs to be.
That might be the case for you.
The best marketing doesn't feel like marketing it all. It's just sharing a story that your ideal client will be interested in and inviting them to participate.
In today's real world example, I use a bed & breakfast to illustrate how to do this.
The core elements of this marketing strategy are:
- Video marketing
- Email marketing
- An old school blog, just like the one you're reading right now
- Showing up consistently, week after week
Video marketing is THE most efficient and effective way to tell your story.
If you have a message you want to get out, video is the most effective way to deliver it to the largest number of people in a way that they can easily understand it and be inspired to take action.
Every day you're not using video in your business is costing you money.
[RELATED ARTICLE: Video Marketing Ideas For Your Business]
Email marketing has a 40X return on investment, compared to social media marketing.
If you want to get more marketing done in less time and with less effort and at a low cost, email marketing is the answer you're looking for.
Many of you received this blog post via email because you find value in being on my email list and you like having this kind of information delivered to your inbox so you don't have to go searching the internet for it.
Your ideal client will feel the same about being on your email list. The want the convenience of receiving what you have to offer delivered directly to their inbox.
A smart business owner will take full advantage of that relationship-building opportunity.
Your Blog As A Communication Tool
Your blog is one of the most valuable pieces of internet real estate that you can own.
With your blog, you get to communicate exactly what you want to communicate, in whatever format you want, and it stays there forever as content that pulls people onto your website.
You probably wouldn't turn down a chance to get featured on whatever website is a prominent resource among your target audience.
Well, if you're willing to put in the work, over time, your website can become one of those prominent resources.
Your blog is how you make that happen.
[RELATED ARTICLE: 5 Keys To Success For Women Business Owners]
Marketing Your Business Consistently
Marketing is an every day task.
It's not something you do only when you're inspired or motivated.
Marketing is like personal hygiene: it's something that you do every day.
There is no such thing as skipping a shower and not brushing your teeth because you weren't motivated to do it.
For successful business owners, the same applies to marketing.
Unsuccessful and perpetually struggling small business owners do marketing when they're inspired.
But the people who consistently make money every day, do so because they have a marketing system in place that they execute every day.
Email marketing is a core element of such a marketing system because it's an automated process.
Video marketing is a core element because it automates repetitive communication tasks. You make an explainer video one time and then you don't ever again have to spend time delivering that explanation...it can be viewed thousands of times per day through your automated marketing system.
Your automated marketing system is how you offload tasks and put time back into your schedule.
Marketing is not complicated.
It's just about telling a story that your ideal client is interested in following.
It is work, but it's simple, repetitive work.
The way you make it easy on yourself is to build your automated marketing system, which I teach you how to do in my Business In A Box masterclass, so check it out if you want to learn how to build your system that works on your behalf 24/7/365 to attract your ideal client while you're off doing other things.
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