Is Your Business Digitally Illiterate?
Highlights from this week's video to help you market your business more effectively:
- Always focus your marketing content on the needs of your ideal client. Seems like a no-brainer, but many people get this wrong as soon as they step in front of a camera.
- Every few years, the business world changes how it communicates. You have to change, too, or you'll get left behind.
- Make it easy for your ideal client to gather the information they need to hire you. Here's a hint: they're not interested in reading an essay on your website!
If you're not improving your communication skills, your business may be becoming digitally illiterate.
Check out the video to find out what that means.