Just Finished The Big Brunch on HBO Max
If you haven't seen it, I highly recommend it.
It's the most enjoyable cooking competition I've ever watched because it was civil competition without any of the reality show manufactured drama.
It provided visibility for a handful of chefs who were competing for a $300,000 investment in their businesses.
Seems like a great opportunity, but was it really?
Let's first take a look at the visibility they got.
Do you have HBO Max so you can watch the show?
For most people, the answer is no because most people are not HBO subscribers.
But if the show was on YouTube, there's nobody couldn't see it. Big difference in visibility.
HBO would never put its premium content on YouTube.
But what is a cooking show with no chefs?
It's not 1980 anymore.
In a world with YouTube, HBO needs the chefs, the chefs don't need HBO.
What kind of visibility could each of those contestants receive if they put the work in to build their own cooking show on YouTube where they didn't have to share camera time with anyone else?
Now let's look at the $300,000 investment they were competing for.
That's not a lot of money.
That's a dollar amount that each of those chefs could absolutely generate on their own.
By using a community building platform like Mighty Networks, a chef could create a paid membership community where people pay a monthly subscription fee for access to the community and the cooking show.
Let's do some math.
At a $30/mo membership fee, it would take just 833 subscribers to generate $300K PER YEAR!
Or at $20/mo, it would take 1250 subscribers.
Or at $10/mo, it would take 2500 subscribers.
Let's put those numbers in their proper context.
There are 330 MILLION U.S. citizens.
All a chef needs is 2500 of those people who are willing to pay $10/mo to learn from them to generate $300K PER YEAR.
And that doesn't even include revenue from additional upgrades available for subscribers to purchase like digital cookbooks and training courses and one-on-one or group coaching.
For additional context, Netflix has over 150 million subscribers in the U.S.
All a chef in this example needs is 2500 people willing to pay $10/mo to improve their cooking skills and have fun doing it inside a private community of other foodies where none of the toxicity of public social media platforms exists.
Like I said, $300,000 is not a lot of money when you know how to do the math.
An Actionable Business Plan Instead of A Long Shot
Don't get me wrong. It will require a lot of work to grow a cooking show into a revenue-generating online business.
But can you see how a chef who is really committed to their dream and is in it for the long haul could use their talents to be their own source of funding rather than having to compete for a chance to get funding from investors who the chef would then be beholden to?
Because when you take someone's money, you just got a boss.
And what about all the contestants who didn't win?
They can wait for another chance to compete on someone else's platform.
Or they can start building their own platform, one subscriber at a time. And HBO just gave them a huge head start IF they're smart enough to seize the opportunity.
Which of those strategies do you think has the greatest likelihood of producing the outcome that each of those chefs wants?
The Internet Affords Opportunity To Us All...Are You Seizing It?
I'm using chefs as the example here, but this applies to anyone, no matter what your dream is.
You can sit around and hope for long-shot opportunities from unknown benefactors, or you can put in the work on a daily basis and build your own bridge to where you want to go, one stone at a time.
And you wouldn't even be pioneering anything. People are already doing this.
Success leaves clues. All you have to do is follow them.
Here's a link to to get help when you're ready to discuss the opportunities that are out here for you to seize.
Grown Folks' Business
A small business support community so you don't have to struggle alone and try to figure everything out by yourself.
Build your business and change your life at any age!