TikTok Isn't Just For Kids

business development
tiktok small business marketing

With one simple feature, TikTok has proven to me that it's not just for kids, but for busy adults, too.

I created a TikTok account a couple of weeks ago and just got around to posting my first video today.

Busy Adult Feature Number 2

I was pleasantly surprised to see that I can upload my videos using my computer (unlike Instagram Reels).

Busy Adult Feature Number 1

But, much more important (to me), TikTok allows you to schedule your posts!

So I can sit down once a week and schedule all my posts and be done! No third-party tools necessary.

Changing The Social Media Game

Now that I have an account, I can see how TikTok is being so disruptive to the social media landscape.

They're actually providing simple, common sense features that make it easy to use their platform AND they actually make your posts visible to people.

The more tenured platforms seem to be applying their efforts to creating ever more hoops for their users to jump through to see any results.

I can't think of a single good reason why LinkedIn, of all platforms, doesn't allow you to schedule posts.

TikTok Is Worthy of Adult Consideration

I'm going to be doing quite a bit of experimenting on TikTok since they've designed their platform to make it inviting for me to do so.

Don't know if it's just a honeymoon phase before TikTok becomes just another platform that asks too much and delivers too little.

But I'm going to put some time into it while the getting's good and see what happens.

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